A long time ago, indeed. 1977, in fact, was the first time we saw those immortal words heading into the distance on a cinema screen, against a background of stars. That’s 42 years ago (a number which also features in another great work of science fiction: The Hitchhiker’s Guide to the Galaxy, but that’s a story for another day).
This very week the saga comes to an end with the release of Star Wars: The Rise of Skywalker, the ninth film in the original sequence which, along with tie-in films Rogue One (possibly the best of the lot) and Solo (arguably vying for the worst), has brought in box office revenues of almost $10 billion. That’s right: 10 billion! And that doesn’t include games, comics, toys, theme parks, and numerous other spin-offs. The combined total value of the entire Star Wars franchise is estimated at a massive $65 billion.
But it seems almost churlish to talk about money, since the value of its franchise is possibly the least entertaining aspect of Star Wars, and it’s no exaggeration to say that over the last 42 years it has woven itself into the very fabric of our lives.
I was prompted to reflect on this just last week, when during one of my many visits to Caffè Nero I used my contactless K Ring to pay for my coffee. Now, I’ve done this many times before – and the baristas and fellow customers are always most impressed – but on this occasion the barista got very excited indeed, calling over her colleagues to watch (which, in hindsight, was a rather elegant way of upselling, seeing as I had to buy something else for the next demonstration), and she suddenly asked me, “Are you a Jedi?”
I smiled and shook my head, wishing that I were. Not entirely believing me, she followed up with, “So you must be from the future?”
I reluctantly explained that sadly I wasn’t from the future, but K Ring was going to be the payment method of the future – with the key benefit that it was available in the present day – no time machine required!
Owning a K Ring won’t necessarily prompt people to ask you if you’re a Jedi (or from the future) but it will make in-store payments easier and quicker, not to be mention fun. I always enjoy using my K Ring … which really can’t be said about my bank card.
May the Force be with you!
Author: Symon Vegro
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